What NOT to do vis-a vis WHAT to do | My radio learnings

Dec 31, 201531 views2 Likes2 CommentsShare on LinkedInShare on FacebookShare on Twitter
More often, we as people and specially as new people in any industry, have this instinct to latch on to something that is familiar popular in our environment, and blindly follow suit. This piece here is a comment on what my personal experience, as a senior corporate identity, noticed and observed.

I not just acknowledge the presence of cliques & closed groups that rarely allow people in, but also condone it to a large degree. I believe that this tendency, can only harm and affect the functioning of any large media or any organisation for that matter. And to take this thought forward many instances crop up in my mind which I would rather not define for confidentiality sake.

However, there is one incident that has left an indelible mark on me. I was at a large corporate office and meeting a whole bunch of their young Radio Jockeys, who I was meant to train on length of what they say, how a story should be looked at, and how improv is an art that needs to be acquired.

Among these young people was a person, who’s simplicity and plain existence stood out though not in the ‘sore thumb’ way. Since she came from a vernacular medium, her grasp on the local scenario and regional understanding was priceless. She added so much to the breakfast show, by keeping perspective in check a for a PD like me.

A few days later, I realised, she had been packed off to a smaller town, which not just injured the breakfast show but also affected her career. All this because ‘she was not smart looking’, so possibly did not fit well in the larger scheme of things.

I think slightly differently. For radio to get locally popular, in the true sense of the word, a large part of the content team needs to be from the local, region friendly, and vocal space. As a writer, who uses English as her first language, my drawback on local language was so well complimented by people like her. And losing her to something as inane as ‘not smart’ was off putting and tedious.

As a sign off to this piece it is important for me to say that people who look good may just be that and no more. People who don’t turn out well could actually be the real bright sparks. But then, that isn’t a guarantee either. The WHAT NOT TO DO stems from here : Its like comparing apples to oranges to find similarities between polar opposites – temperaments and backgrounds. We might as well stop right there.

Is talent your cuppa? ‘A ROLL’ version.

Of the many things I recall as an assistant to one particular director during my green behind the year days – I distinctly rememember the care and trust my boss placed in me. Most of it unspoken and unclaimed and totally free of any expectations.

At this juncture I will not hold back his name for he mostly makes me a professional and a yardstick of what they all call ‘an eye for detail’ and story telling.

The real EL CAPITAN | VANGUARD in my life –Deven Khote of the UTV ADS department fame (notoriously so), at the good old simple UTV software company days of the early to mid 90s.

DEVEN KHOTE                   

Where basement offices and edit + online & gfx suites were famous for being lived in.

Where a low band offline room was perrenially occupied by a man in horizontal stripes of polo collar tees in a burst of orange, green and pink and white, worn casually with easy khakis or classic blue jeans with an insane need to constantly want to be pulled up, inspite of the belt.

The curly hair and the easy demeanour from a Cathedral Sobo upbringing, impeccable English with a smattering of bad marathi – he is the culprit  who got me addicted to square writing pads and block letter writing in pencil. Shot breakdowns were always done like that.


From allowing me in to his post circle as an AD when I so wanted to only be an editor, to editing with my constant presence behind him, sitting slightly in awe and a whole lot in fear, lest I disturb his train of thought – the education he doled out to me was, and continues to be priceless.

No institute in the whole wide circular world can ever do that for anyone – especially the ‘hungry to learn’ lot. So I might be gushing – but hey, have earned the right to. And to not after so many years of put your head down and work, I better really put it to work.

Here he smiles for my pixelation pro camera on a low grade BB equipment. Have a good long look.

This is what education par execellence comes from if you got the intestinal fortitude. And, if I were to give back even an iota of what he gave me – the student who has the ‘cuppa’ will be brimming.

So thank you DK. Please always be the voice in my head. You’re the best. I shall always remain the ‘A Roll’. 

About me

The world of advertising film production, radio programming, music management and mainstream TV broadcast launch, has been known to me – both as a consumer, and as a professional.

Pixels x pixel is a body of my work and an appreciation of work that I see.

I believe you’re very good if you understood what your consumer and client wanted. You’re the best if you could push the envelope a wee bit more. You’re superlative, bordering on super human actually, if you could get your client and consumer to buy what you set out to sell without an iota of a change.

This is my 2 bit : iWatch. iLearn. iDeliver. (Plagiarism intended, but I am an Appletard WTD)

With such varied work behind me in the area of film and communication across all mediums, as a creative function and otherwise, I have learnt a lot and have helped people learn alongside. Here, I share just that.

As an appreciator, my pages will be of some interest to my peers who have lead a similar professional life. They will be of interest to inquisitive students and professionals, in and outside of the media and communication business.

Or, these pages should just enable people to smile a bit at the kernels I remember and narrate, because from where I come – words, phrases, visuals, art, colour, layouts, details get stuck for no rhyme.

I am a self proclaimed ‘phrase and turn of phrase addict’ and love to mess with grammar across all shapes and sizes of languages and scripts. My aural, vocal, musical, visual and sometimes olfactory senses also take over my long and short form – whether on a project or helping someone through one!

Enjoy. Connect with feedback at will. Do expect a reply (*conditions etc.)